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Japanese green teas: sencha, gyokuro, genmaicha, hojicha

By the LBDT Sommelier · published on · 3 min read

Reviewed and approved by the La Boutique du Thé team

Japanese green teas are steamed just after picking, which gives them their vivid colour, their vegetal and marine taste and their umami. They are easily spoilt by water that is too hot: 70 °C and 2 to 3 minutes for a sencha, 50 °C for a gyokuro. To begin, Sencha Ariake at €18 per 100 g; to understand umami, Gyokuro Kyoto.

What sets Japanese green tea apart

In China, green tea is fixed with dry heat, in a wok; in Japan, it is fixed with steam. This steaming keeps the leaf a deep green and gives a denser, grassy, marine liquor, with the savoury taste known as umami. The leaves are then rolled into fine needles. The great regions are Uji near Kyoto, Shizuoka, Kagoshima and Yame.

The families, and how to recognise them

FamilyWhat it isTastePreparationIn our selection
SenchaThe everyday Japanese green tea, grown in full sunVegetal, fresh, lively70 °C · 2 to 3 minAriake €18, Tani €16, Midori €26, Yame €36, Uji €50, Wazuka €44 per 50 g, Kyoto €39 per 50 g
GyokuroShaded for three weeks before pickingDeep umami, silky, mellow50 °C · 3 minGyokuro Kyoto €60 per 50 g, Gyokuro Kansai €60 per 100 g
Kukicha, YanagichaStems and veins, or leaves and fine stemsMellow, light, low in caffeine70 to 85 °C · 3 minKukicha €18, Yanagicha €13
BanchaMore mature leaves, late harvestLight, rounded90 °C · 3 minBancha Suprême €22
GenmaichaGreen tea and roasted puffed riceRoasted, nutty, comforting70 to 80 °C · 3 minGenmaïcha €15, Genmaïcha Matcha Émeraude €24 for 30 cotton muslin tea sachets
HojichaRoasted green teaAmber, toasted, woody, very little caffeine90 to 95 °C · 3 minHojicha €13, Kuki-Hojicha €12
MatchaShaded tencha, stone-groundDense, vegetal, whisked in a bowlSee our matcha guideMatcha Midori €28 per 40 g

Set apart: Gabacha (€28), with its singular umami roundness, Kawanecha from the Kawane region (€36), Tanka Cha (€30) and Amami Cha from the Amami Islands (€48), with its passion fruit bouquet.

Flavoured Japanese teas

Mariage Frères also flavours its Japanese bases. Sakura (€12) and Sakura Impérial (€11), scented with cherry blossom, are the great classics among the house's flavoured green teas. The yuzu teas, Yuzu Temple (€13), Yuzu Bouquet (€20) and Yuzu Indigo (€14), carry the Japanese citrus. Thé Vert Vanille (€11) is a vanilla sencha. These flavoured teas welcome hotter water, 85 to 95 °C, for 3 minutes. Kaori Cha (€16), a green tea with roasted puffed rice in the spirit of genmaicha, is prepared at 80 °C for 2 minutes, as stated on its product page.

Temperature, the only real difficulty

  • Sencha: 70 °C, 2 to 3 minutes. At 95 °C, it turns bitter and loses its umami.
  • Gyokuro: 50 to 60 °C, 3 minutes, in a small teapot, 5 g per 100 ml: drink a few thick sips, then steep again at a slightly higher temperature.
  • Genmaicha, hojicha, bancha: 80 to 95 °C, they withstand the heat.
  • Without a thermometer: bring to the boil, pour the water into an empty cup, then into the teapot: each transfer loses about ten degrees. A temperature-controlled kettle settles the matter.
  • Re-steeping: a sencha can be steeped once more, 30 seconds at 80 °C; a gyokuro two or three times.

Which to choose

  • First time: Sencha Ariake or Sencha Tani, or Genmaïcha if you enjoy toasted flavours.
  • To understand umami: Gyokuro Kyoto.
  • In the evening: Hojicha or Kukicha, the two Japanese teas lowest in caffeine.
  • A flavoured tea: Sakura or Yuzu Temple.
  • A great sencha: Sencha Uji or Sencha Wazuka.

The sommelier's selection

Mariage Frères, house founded in 1854
Sencha Ariake

GREEN TEA · JAPAN

Vegetal · Marine

CHF 21.60

CHF 216.00/kg

Mariage Frères, house founded in 1854
Sencha Uji

GREEN TEA · JAPAN

Vegetal · Marine

CHF 60.10

CHF 601.00/kg

Mariage Frères, house founded in 1854
Gyokuro · Kyoto

GREEN TEA · JAPAN

Marine · Floral · Vegetal

50 g

CHF 72.20

CHF 1,444.00/kg

Mariage Frères, house founded in 1854
Genmaïcha

GREEN TEA · JAPAN

Roasted · Vegetal

CHF 18.00

CHF 180.00/kg

Mariage Frères, house founded in 1854
Hojicha

GREEN TEA · JAPAN

Roasted · Woody

CHF 15.60

CHF 156.00/kg

Mariage Frères, house founded in 1854
Kukicha

GREEN TEA · JAPAN

Vegetal

CHF 21.60

CHF 216.00/kg

Mariage Frères, house founded in 1854
Yuzu Temple

GREEN TEA · JAPAN

Citrus

CHF 15.60

CHF 156.00/kg

Frequently asked questions

What is the difference between sencha and gyokuro?

The same plant, but gyokuro is shaded for three weeks before picking, which concentrates the umami and softens the taste. It is steeped at 50 °C, sencha at 70 °C, and it costs two to three times as much.

At what temperature should Japanese green tea be steeped?

70 °C for a sencha, 50 to 60 °C for a gyokuro, 80 to 95 °C for a genmaicha or a hojicha. Boiling water makes sencha bitter.

Which Japanese tea contains the least caffeine?

Hojicha, which is roasted, and kukicha, made from stems. These are the Japanese teas you can drink in the evening.

What is genmaicha?

A green tea blended with toasted puffed rice: a nutty, cereal flavour, comforting and low in caffeine. Ours is €15 per 100 g.

Can Japanese teas be re-steeped?

Yes. A sencha once, a gyokuro two or three times, raising the temperature slightly with each infusion.

To go further

Written by the LBDT Sommelier, La Boutique du Thé, official Mariage Frères stockist in Bordeaux and Nice since 1999. Published on 15 October 2026. Prices as observed on the date of publication; the price shown on the product page prevails.

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